How can we transform the image of a historical regional brand into one of an international player with a pioneering value proposal? How can we create a sense of identity for a smart tool that helps owners to really look after their pets and make the right choices about their well-being? ONTEX · MOLTEXNow that green is becoming the new normal, how can we change the activist codes of a pioneering eco-diaper brand to speak to a more mainstream target market? IPRAD · THALAMAGHow to evolve a visual identity of a brand that is already well known without losing its essence? ONTEX · NATHow to build a feminine care brand for a young modern Chinese target market that could also serve an educational purpose? CCNR · YUVAL PICKHow to communicate a revolutionary vision of dance and movement without losing its essence? REVLON INC · REVLON PROFESSIONALHow to inspire glamour on an international scale? COFIDISHow to transform a personal credit services brand into a ‘love brand’? AB INBEV · TROPICAL BANDIDOHow does one launch a tequila-flavored brand specifically targeted towards the Canarian youth and create a relevant storytelling to go with it ? ESADE · ESADE ALUMNIHow do you transform ESADE Alumni into a brand that people can and want to emotionally connect with? FERRER GROUP INTERNATIONAL · SKINNEUMHow does one develop a premium cosmetics brand and launch it with a bang? CARREFOUR · BON APPHow can one take a brand beyond its product and create a true customer experience, centered around a lifestyle manifesto that connects with consumers? TORRES · TORRES SELECTAHow does one take a local craft potato chips brand to the next level and expand to global markets? FERRER GROUP INTERNATIONAL · PROTEXTREMHow does one revamp a solar protection brand and define a differentiated positioning that allows it to stand out from the crowd? ONTEX · ID MENHow do you start a conversation about a medical ailment in an uplifting and dignity-preserving way? CARREFOUR BABYHow to create a worldwide baby brand storytelling? HEINEKEN · CRUZCAMPOHow to create a premium brand equity for the biggest-selling beer in Spain? UNILEVER DRESSINGSHow to express health and wellbeing in an original way? ONTEX GROUP · HELEN HARPERHow does one help a brand build an emotional connection with it’s consumers? NESTLÉ · BONKAHow do you enjoy your coffee? COLLECTIVE DES FROMAGES DE FRANCEHow do you kick-start the French Cheese Collective’s global image and embody the brand’s modernity and dynamism? AB INBEV · TROPICALIt’s possible to live the Tropical way of life! MIFROMA · BAÏKOHow to propel a regional brand into the national market? V33 GROUP · CECIL PROHow can modernity and effectiveness be translated into professional objectives?
