It’s possible to live the Tropical way of life!

Tropical, SAB MILLER’s main beer brand in Spain has become a true love-brand amongst target consumers in the Canary Islands. Associated with sun-drenched climates and beach living, the brand aims at providing a creative impetus for life and delivering the freshest experience once can get. Our job is about creating packaging designs and limited editions that connect with Tropical’s target : young millennials. Creative ideas and designs distil fresh feelings of energy, dynamism and freedom – all which are at the center of Tropical’s promotional events, communications, and brand experience as a whole.