How to transform a personal credit services brand into a ‘love brand’?

By challenging the rules of the sector, with a positioning that converts them into a unique actor: a partner for life. By rethinking the brand’s strategy from the ground up, aiming at an empowered target, and promoting the client’s self-management; a real, expert and multi-channel partnership.
A complete and innovative product: LA CUENTA DE CRÉDITO. We worked on a new and smart product architecture and a transparent visual and verbal identity that connects emotionally and stylistically with contemporary values.