How to express health and wellbeing in an original way?

Designing new products concepts across different European brand equities. The main challenges faced when working on Calvé, Hellman’s, Ligeresa and Amora — Unilever’s leading international dressing brands— were expressing a philosophy of health and wellbeing whilst meeting the desire for indulgence, and focusing on the variety and taste that comes from a diet full of vitality whilst capturing the uniqueness of each brand culture.