How does one help a brand build an emotional connection with it’s consumers?

Such is the question we have worked on with baby brand Helen Harper. The answer ? Clean, expressive design that focuses on children’s joyfulness and captures the emotional reality of parenting. The design also allows for a clear communication strategy, which helps parents shop the Helen Harper brand within – and across – different sectors, and gives them a sense that Helen Harper is there to make their journey easier. The new Helen Harper master-brand provides a strong, stable foundation, across all sectors. It is now poised to grow right alongside the needs of its little consumers.