How can one take a brand beyond its product and create a true customer experience, centered around a lifestyle manifesto that connects with consumers?

Developing a concept that is modern, youthful and light-hearted all at the same time: La Bon App’titude.

What is La Bon App’titude? It is way of approaching life – of seeing the best in every situation of turning even the simplest of moments into something extraordinary.

The heart of the campaign is a series of playful reccuring tips on how to enjoy life – daily grind included – to the fullest. With cheeky puns, the copywriting holds center-stage, backed up by a modern and unique graphic identity; together they make up a campaign that is both original and easily inspiring glamour and connecting with people on an emotional level and will be circulated through all channels and across all markets.