Sab Miller Group - Tropical
New integral design of primary and secondary packaging of the whole TROPCAL range of products
OBJECTIVES
To transmit the new positionement:oriented to a young target between 18 and 24 years old. To change the image for one younger, refreshing and easy going.
STRATEGY :
The branding has been simplified in order to obtain a packaging more direct, easy going, modern and more present. The icon of the Canarian has been actualized.