Heineken - Cruzcampo Gran Reserva
Creation of the visual identity of CRUZCAMPO GRAN RESERVA of HEINEKEN, developing the brand book incluying the packaging, communication materials and its application to selling points and grapfic promotion
OBJECTIVES
To position CRUZCAMPO GRAN RESERVA as a premium product that is based on a highly selective and artisan elaboration process, using only the highest quality ingredients.
STRATEGY
The brand positioning is based on the use of the visual codes that are most commonly associated with the world of wine and bodegas. The use of noble colors and materials, such as black, gold, ocher, and wood highlight the premium aspect and elegance of the product.
