Eroski - Cherokee

Creation of the visual identity of CHEROKEE the new EROSKI’s textile brand. Design and development of every points of contact between the brand and its clients.

OBJETIVES

Conceptualize a consistent and flexible visual identity and graphic system in order to adapt to the several targets segment (Baby, Boy & Girl) and to the brand applications.

STRATEGY

The broadside logobrand, that integrate flag’ symbol and the logotype is the main in identification. The green, pink and blue colors, such as the boys, girls and babies’ photography are used to define the target’ segments.

Retail

Sell points are one the most efficient and influential tools in the brand construction, able to create sensations, impression and unique experiences.

We have a multi disciplinary approach combining architecture, industrial design, graphic design, marketing and sociology

to enhance the brand in a physical space through all senses.

building memorable brands

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Eroski - Cherokee

Retail