Image de Marque

Nestlé - Bonka

Development of the new identity of BONKA L’ESPRESSO, the range of roasted coffee and Monodosis for BONKA’s express coffee machine.

OBJECTIVES

Make the difference with competitors giving Premiumness to both brand’s ranges of products, reaching to give them “magic”, communicating the intensity of the coffee.

STRATEGY

Employ the use of dark colors for the background the pack combined with a swirl of color to communicate the “richness” of the coffee and the intensity of the freshly brewed smell.

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Nestlé - Bonka

Packaging