• Sab Miller Group - Siroco
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Naming

Naming

The strategy and identity of a brand are not only expressed through images but also with words and language

The role of the name is crucial and its choice determines its success. We create original, memorable and simple names able to create emotional links, developing associations with the concept and summing up the essence of the brand.

We use proprietary methodology to create the narrative and story telling associated to a brand giving it a mean full, clear and directed language and style in a global, coherent and consistent way in very touch points with its customers.