Creation of the brand CONECT, a new organization created to act as a link between the Spanish advertising sector and the major pay-tv networks.

OBJECTIVE

Develop the corporate identity of the organization, staying true to the inherent values of innovation, transparency, credibility and recognition in the Spanish Market, positioning the company as leader in its sector.

STRATEGY

CONECT brand expresses strength and energy thanks to the use of warm colors and a modern and strong font. The design of the logo is made up of a multitude of small squares that represent television networks that founded the organization.