Revlon professional - Revlonissimo Anti Age

Launching of REVLONISSIMO ANTI AGE, the new coloration high coverage range by REVLON PROFESSIONAL.

OBJECTIVES

Formalize the concept and solution of branding and visual identity of the REVLONISSIMO ANTI AGE brand: strategic brand platform and conceptualization of the creative idea at both graphics and verbal level.

STRATEGY

We used visual codes in relation with cosmetic world that communicate the brand premium and inspirational attributes; dark backgrounds combined with brown colors and golden texts giving values such as exclusivity, sobriety and elegance.

Communication

The communication of a brand is the voice of a product or service; it sets up the dialogue and relation that a brand has with its consumers.

Our methodologies allow us to identify and classify all the touch points of a brand with audience and develop its identity in a coherent, consistent and flexible way

in order to adapt it to the different support and channel.

building memorable brands

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Revlon professional - Revlonissimo Anti Age

Communication